BIG ANNOUNCEMENT: It All Starts Here

Announcement Time!

We are thrilled to announce an exciting celebration happening THIS SATURDAY at the East Cut from 11 a.m. to 3 p.m. This event marks the kickoff of a new civic pride campaign, #ItAllStartsHereSF, to remind San Franciscans of our resilient spirit. San Francisco has been through tough times before and we have always bounced back stronger and better. We won’t let our challenges define us—we are still the trendsetters and innovators we always have been.

To mark the occasion, this outdoor festival is a celebration of San Francisco FOR San Franciscans and an homage to all that we love about our city: FREE food that reflects SF’s high-caliber culinary landscape, cultural performances inspired by the mosaic of communities represented in the city from Club Fugazi, Ballet Afsaneh, LionDanceME, Feline Finesse Carnaval San Francisco, games, SFPL Mobile Library, soccer, pickleball, face painting, and a photo booth to capture your favorite moments. Attendees can also participate in a unique artist-led mural project in partnership with Paint the Void representing each diverse neighborhood. And of course, we can’t help but let you know that the event will include a live performance of Bay Area native rapper, P-Lo! And did we mention the official Warriors’ hype man Franco Finn is emceeing?

You don’t want to miss out on this event, which is completely free – everything from the games to the photo booth (and the food for the first 1K who show!). RSVP required! Come and join us!

Special thanks to: Red Rooster Taqueria, Pita Gyros, Bun Bao, Deep Purpl Acai Bowls, Sugar Paws Ice Cream, Boba & Brew, Avenue Greenlight, Art Walk SF, Creative IQ, Ayesha Rana, Bianca Rivera, Josue Rojas, Orlie Kapitulnik, Seibot, Monica Magato, Serge Gay Jr, Jordan Herren, Katie Benn, Matley Hurd, Messy Beck, Mr. Hoodbrush, Say Ya Photo Booth, The East Cut Crossing